Our Story

Trent and Marissa Plaisted are the co-founders of Fleur Hair.

The idea for Fleur began long before the brand itself. Early in their marriage, Marissa dreamed of creating a hair extension line of her own, but life had other plans first. Between raising their three daughters and Trent’s career, first as a professional basketball player and later helping scale a technology company from $2 million to more than $100 million in revenue, the timing never quite felt right. Marissa’s love for beautiful hair, however, never faded.

After years of wearing and purchasing extensions herself, Marissa began sourcing hair internationally in search of the quality she wanted at a price that felt more accessible. Years of hands-on experience, trial and error, and building relationships with suppliers taught her what truly separates beautiful extension hair from the rest: softness, consistency, dimensional color and quality that lasts.

That experience became the foundation for Fleur Hair and a simple belief that continues to guide the brand today: beautiful, premium hair should feel within reach.

The name Fleur comes from an especially meaningful part of Marissa and Trent’s story. Early in their relationship, Trent lived in France while playing professional basketball, and it was there that Marissa and Trent truly began dating and their story together took shape. It wasn’t always an easy season, but it was a beautiful one, and France became a place they would always associate with the beginning of their life together.

Years later, returning to France together brought that connection full circle and helped inspire the name Fleur, the French word for flower. To Marissa and Trent, it represents beauty, growth and becoming, all things that felt fitting for a brand they were finally bringing to life together.

As the idea for Fleur took shape, Marissa’s firsthand knowledge of extensions and vision for the brand paired naturally with Trent’s experience building teams, creating scalable systems and growing businesses. Together, they set out to build a hair extension company that brings something meaningful to everyone involved, from the client wearing the hair to the stylist creating the transformation and the salon building a business around it.

Because trust matters just as much as beauty, quality has been considered from the beginning. Fleur extensions are made with 100% premium Remy human hair, and our hair is inspected to help verify its quality and integrity. From sourcing and inspection to color selection, packaging and education, we’re intentional about the details behind every Fleur product.

Fleur may be a new brand, but the experience, research and intention behind it have been years in the making. We’re building Fleur around a clear promise: beautiful, premium hair made more accessible for every stylist, every salon and every client.

More than anything, Fleur represents the opportunity to finally bring a longtime idea to life together and to create a brand that helps women feel a little more confident along the way.

We’re so grateful you’re here at the beginning of it.

With love,
Trent & Marissa